In 1975, a simple idea sparked a revolution in off road gear. ARB began as a one-man operation in a Melbourne driveway, where Tony Brown, after experiencing the limitations of off road equipment during a trip to Cape York, decided to design and build more reliable, rugged gear. What started with hand-crafted roof racks and bull bars quickly grew into a trusted name in the 4×4 community. ARB’s dedication to creating durable, adventure-ready products set the foundation for the brand’s journey, leading to its rise as a market leader in aftermarket 4×4 accessories, serving customers worldwide.
From those humble beginnings to becoming a pioneer in the off road industry, ARB’s journey is marked by innovation and an unwavering commitment to performance.
Over the years, ARB has introduced groundbreaking products like the iconic Bull Bar, BP-51 suspension, Air Lockers, Earth Camper, Altitude Rooftop Tent, Brushless Air Compressor and much more – all designed to elevate the off road experience.
With a legacy built on strength and reliability, ARB has grown alongside the off road community, continuing to engineer high-quality, tough products that help adventurers push the limits of exploration.
It all started when founder Tony Brown returned from a 4×4 trip across the Top End, frustrated by the lack of durable equipment available. With a vision to create rugged, reliable gear, he began handcrafting bull bars and roof racks in his Melbourne garage and thus, ARB was born.
From a small home garage to a 1,000 sq ft factory in Ringwood, ARB was born. Founded by Anthony Ronald Brown, ARB set out to redefine durability and reliability in 4x4 accessories.
ARB launched its first roof rack, providing off roaders with a rugged and practical storage solution. This innovation expanded the possibilities for carrying gear on long-haul trips.
The ARB bull bar was introduced, redefining vehicle protection for off roaders. Built for strength and durability, it quickly became an essential upgrade for adventurers.
ARB Engineering Pty Ltd was officially formed, reinforcing the brand’s dedication to high-quality engineering. This step laid the groundwork for ARB’s continued innovation in 4x4 accessories.
ARB outlets were established in every Australian state, making premium 4x4 accessories more accessible nationwide. The demand for high-quality off road gear was growing, and ARB was leading the charge.
ARB released Air Locker in both Australia and the USA, transforming off road traction capabilities. This game-changing innovation gave drivers unmatched control in the toughest terrains.
ARB was listed on the stock exchange, marking a significant step in its growth. This move provided the foundation for ARB’s expansion into international markets.
ARB bought Old Man Emu suspension, bringing one of the most trusted names in 4x4 suspension under its banner. This move strengthened ARB’s commitment to delivering complete vehicle solutions.
ARB USA was established in Seattle, bringing Australian off road expertise to North America. This expansion introduced ARB’s world-class accessories to a growing community of U.S. adventurers.
Air Locker Inc. was established in Seattle, USA, reinforcing ARB’s commitment to the North American market. This move helped streamline Air Locker distribution and support for U.S. customers.
ARB launched its first range of canopies, offering off roaders secure, durable storage solutions. This marked another step in ARB’s mission to enhance every aspect of vehicle-based adventure.
The ARB Sahara Bar was introduced, blending rugged protection with refined styling. Designed to complement modern vehicles, it became a sought-after addition for serious off roaders.
ARB acquired Kingsley Enterprises Pty Ltd, expanding its product portfolio and market reach. This acquisition strengthened ARB’s ability to deliver top-tier vehicle accessories worldwide.
ARB sold its 100,000th Air Locker, cementing its status as a leader in off road traction solutions. This milestone reinforced the global demand for ARB’s cutting-edge differential technology.
ARB established a manufacturing facility in Thailand, built and staffed by ARB, to support its growing global demand. This move allowed ARB to ensure consistent product quality while increasing production capacity.
Our products were now sold in over 100 countries, highlighting the brand’s worldwide influence. What began in Australia had grown into a global off road powerhouse.
ARB introduced its own brand of car fridges, providing off roaders with reliable, high-performance cooling solutions. Built for the toughest conditions, these fridges ensured fresh food and cold drinks on every adventure.
Established ARB Off Road Ltd in Thailand, further strengthening ARB’s international supply chain. This expansion played a key role in ARB’s ability to meet the rising demand for 4x4 accessories.
ARB acquired the Australian distribution rights for Thule, expanding its range of premium storage solutions. This partnership allowed ARB to offer a broader selection of high-quality travel gear.
The Intensity driving light range was launched, setting a new benchmark for off road lighting. Built for extreme environments, these high-performance lights reshaped the market, raising the bar for durability and performance.
ARB Europe was established in Prague, Czech Republic, bringing the brand’s expertise to European off roaders. This expansion helped ARB better serve the growing 4x4 community across the continent.
ARB acquired SmartBar, adding a lightweight, impact-resistant option to its vehicle protection range. This acquisition further diversified ARB’s safety solutions for different driving conditions.
ARB’s 50th retail store opened in Australia, reinforcing its nationwide presence. This milestone highlighted the growing demand for ARB’s world-class products and expert advice.
Air Locker Inc. expanded with a second branch in Jacksonville, USA, improving distribution and customer service. This growth provided better access to ARB’s leading traction products in North America.
ARB expanded into manufacturing alloy bull bars, offering a lighter yet highly durable alternative. This innovation provided off roaders with more choice while maintaining ARB’s reputation for strength.
ARB released the BP-51 suspension system, the pinnacle of 4x4 suspension solutions. With race-bred technology and adjustable damping, it set a new benchmark for ride control.
ARB Middle East was established in Dubai, UAE, catering to the region’s unique off road demands. This expansion ensured ARB products were readily available for desert explorers and adventure seekers.
ARB launched its new flagship store program, enhancing the in-store experience for customers. These premium stores showcased ARB’s complete product range in an interactive retail environment.
ARB reached a major milestone by selling its one-millionth bull bar, proving its industry-leading quality. This achievement reflected decades of trust from the global 4x4 community.
ARB strengthened its position in the industry by acquiring Beaut Utes, a leading manufacturer and distributor of ute accessories, expanding its presence in the New Zealand market.
ARB acquired Pro-Form, securing a stable supply of canopy shells while also creating opportunities to develop and sell additional products, in both Australian and international markets.
ARB acquired Truckman in the UK, which adds scale to ARB’s global business and provided a base in Europe’s largest 4x4 vehicle market.
ARB launched the Summit MKII Bar, setting a new standard in modern vehicle protection. With a focus on strength, design, and compatibility, this bull bar redefined front-end defence.
The revolutionary ARB Intensity IQ driving lights were released to market. Packed with unique features, the Intensity IQ sets a new level of driving light design and usability.
ARB's investment in NACHO strengthened its position in the off road lighting market, enhancing its ability to deliver innovative and high-performance lighting solutions of all sizes.
ARB's investment in ORW (Off Road Warehouse) expanded ARB’s retail presence in North America, increasing accessibility to its products and reinforcing its commitment to the off road community.
ARB's Earth Camper marks the brand's entry into the recreational vehicle market, blending nearly 50 years of 4x4 expertise to create a compact, feature-rich, and highly capable off road camper trailer.
Old Man Emu’s newest shock absorber – MT64 was released to market. Designed to tackle a wide range of terrains, they provide a smooth, controlled ride no matter the challenge, proving to be the ultimate all-round shock.
The release of the innovative Altitude Rooftop Tent takes off-grid living to the next level, offering convenience, comfort, and safety with automated setup and pack down, truly redefining luxury touring.
The release of the Zenith Bull Bar expands ARB’s already diverse range of frontal protection for your 4x4, offering a unique design that provides both variety and choice for every adventure.
ARB acquired MITS Alloy, further strengthening its range of premium vehicle storage and tray systems. This acquisition solidified ARB’s position as a leader in full-vehicle solutions.
ARB's release of the Brushless Air Compressor sets a new industry standard, engineered with cutting-edge technology and enhanced performance to deliver unmatched reliability and power.
ARB has always been about more than just products—it’s about the people who use them. For five decades, you’ve trusted us to be part of your toughest recoveries, most breathtaking destinations, and the memories made along the way.
From the dusty tracks to the frozen trails, from rugged terrain to the most unforgiving landscapes and so many more adventures—our gear has travelled the world with you.
Your passion, your stories, and your trust have shaped ARB into what it is today. Thank you for choosing ARB to be part of your journey. Here’s to the next 50 years of pushing the limits together.
Join us as we celebrate 50 years of adventure with epic off road journeys across Australia and the world, tough tracks, and the ultimate ARB setups in action. Subscribe to ARB’s YouTube channel now and experience the thrill for yourself!
The adventure isn’t over yet. Follow along as we celebrate 50 years of ARB with exclusive content, throwbacks, and behind-the-scenes stories from our team and community.
Tag us in your adventures @ARB4X4 & use #ARB50Years to be featured!
Fifty years of adventure, innovation, and forging new paths—ARB has come a long way, but the journey is far from over. With new innovations, bigger adventures, and the same commitment to quality, we cannot wait to see where the next 50 take us!
Thank you for being part of the ARB convoy—here’s to many more tracks, trails, and adventures together!
Uncover the gear as well as some tips you'll need for your next adventure off grid!
Discover ARB's all-new Slide Kitchen and more
View online or pick up in store
Subscribe to ARB to receive your regular 4x4 CULTURE magazine, exclusive ARB promotional news and new product release information.
Notifications
